Wildlife (or wild animals) are the non-domesticated plants and animals that exist in a natural environment free of human intervention. They can be found in various ecosystems such as forests, deserts, mountains and plains, rivers, lakes, wetlands, oceans and seas, etc. These include vertebrates like fish, amphibians, reptiles, birds and mammals, as well as invertebrates like bees, butterflies and moths. Billions of people in both developed and developing nations rely on wild species for food, energy, materials, medicines, recreation and inspiration. However, the accelerating global biodiversity crisis, with a million species facing extinction each year, threatens to deprive us of these invaluable contributions.
Throughout history, humans have struggled with wildlife for control over the planet. Initially, both sides were predators and prey, but humans soon became dominant with two big advantages: superior intellect and weapons. As a result, humans began hunting wild animals to get their meat and fur. As populations of some species declined, some ancient rulers enacted laws to protect them. For example, the Arth shastra of third century B.C. in India states severe punishment for killing, capturing or molesting wild animals.
In the modern world, some people find joy in observing or photographing wildlife in their natural habitats, while others enjoy raising or viewing animals in captivity at zoos and parks. In addition, wildlife is used in recreational activities such as hunting and fishing.
As a general rule, wildlife articles should be friendly and educational, not snobby or condescending. They should also avoid the use of technical terms in favor of more common vocabulary. The tone should be conversational, not academic, and the article should have a punchy ending that is moving, provocative or surprising.
Wildlife articles should be written to appeal to a wide variety of audiences, from wildlife activists and gardeners to armchair travelers and nature enthusiasts. These readers may be interested in learning more about a particular animal or plant, or they may want to know how people are working to save them from extinction.
In many countries, illegal and unsustainable wildlife trade is a major challenge. WWF helps to address this by supporting the development of strict national laws and providing training for law enforcement personnel. We also work to promote the use of certified sustainable products like those that carry the Forest Stewardship Council or Marine Stewardship Council label. Lastly, we help stop illegal trafficking in wild animal species by partnering with TRAFFIC and other agencies and supporting the formation of anti-poaching brigades. In addition, we encourage the creation of sanctuaries and reserves for the protection of endangered species. We also support the development of conservation initiatives that benefit local communities and economies. By taking a holistic approach to protecting wildlife, we can ensure that future generations will have the opportunity to experience their beauty and wonder. Our mission is to build a future in which wildlife thrives and people live in harmony with nature.